The Client – ZPI, a ProMach company that provides world-class software to help improve packaging line efficiency.
The Challenge – Telling ZPI’s story and showing the effectiveness of its software without revealing proprietary information about clients including names, what they do, or film in any of their facilities.
The Solution – Use a combination of live action and 3D realistic animations to create a generic manufacturing environment that doesn’t reveal any proprietary information.
The Logistics – Use a giant green screen, hire actors, calculate exact measurements in the studio that allow a graphic artist to create a realistic manufacturing environment.
The Result – An effective tool that demonstrates the benefits of using ZPI software to both other ProMach companies and external customers.
Check out the final product below: