ZPI Behind-the-Scenes: Magic of Green Screens

The Client – ZPI, a ProMach company that provides world-class software to help improve packaging line efficiency.

The Challenge – Telling ZPI’s story and showing the effectiveness of its software without revealing proprietary information about clients including names, what they do, or film in any of their facilities.

The Solution – Use a combination of live action and 3D realistic animations to create a generic manufacturing environment that doesn’t reveal any proprietary information.

The Logistics – Use a giant green screen, hire actors, calculate exact measurements in the studio that allow a graphic artist to create a realistic manufacturing environment.

The Result – An effective tool that demonstrates the benefits of using ZPI software to both other ProMach companies and external customers.

A huge shoutout to our graphic artists, directors and film crew who pulled this off without a hitch!

Check out the final product below:




Leave a Reply

Your email address will not be published. Required fields are marked *