Wondering whether your company is ready to take the plunge? Incorporating video in your corporate strategy could be the missing link in your marketing plan. The prevalent medium is universal and when done right, extremely effective. According to Forbes Insight, 65% of senior executives will visit the website of a company after viewing their video (Video Brewery)! Read below for more reasons why your company needs corporate video.
Get your message out there in a creative way. No matter how seemingly ‘uncreative’ your industry seems there will always be a way to incorporate video into your marketing and branding strategy. Align with a production company or videographer who knows how to spark audience interest through engaging storytelling.
INCREASE CONVERSION BY 80%
Almost 5 billion YouTube videos are watched on a daily basis (according to Fortune Lords). Using video on website landing pages can increase conversion by 80%, reported Eyeview Digital. Linking your video to YouTube makes sense. conversion means increased revenue.
BETTER THAN ADS
Audiences prefer to be told a story than be sold a product. Brand integrations with video can double the effectiveness of ‘traditional’ ads according to AABRI Marketing Journal. Through indirect marketing with product placement or sponsored content, think of alternative ways to integrate your brand or corporate message.
SHOW OFF YOUR PERSONALITY
It’s easy for a company to assume that mission statements and PR announcements reveal a company’s personality. By developing and releasing video content on a blog or YouTube Channel, a company’s personality shines through and is strategically controlled by the marketing team.
IGNITE SOME ACTION
Effective content, whether written or filmed, has a goal: rebranding, increased engagement or conversion combined with a call to action. 46% of people who watched video on a website say they took action after viewing the ad (Online Publishers Association). Whether it was looking for more information or purchasing a product.
For more effective communication, increased exposure, and to help grow your business, using video is an obvious choice.